Client: Official Ultra Glow Project Title: Luxury Organic Skin Care Design and Logo Redesign Role: Brand and Packaging Designer Credits: Photographer Stockx, Ron Lach Project Overview/ Goals : Ultra Glow is a non-invasive and comprehensive full service unisex beauty spa. Since starting and expanding her South Florida clientele, the client developed a line of organic skincare products to use throughout her services. With discovery, it was clear that the goal of the project was to create a captivating luxury experience for the product. Although the client wanted a standout approach, she wanted to keep the brand minimalistic and very clean for her targeted audience. After completing a competitive analysis, it was clear that other brands steered to more of a plant-forward design approach. Several companies used plants/flowers and lighter greens to convey the use of organic products rather than bodies and/ bold colors. With this knowledge I created useful mood boards of movement and body positivity. For color I challenged the idea of deep greens, creams and blacks which contrasted well together, and gave more of a high-end encounter; perfectly gauged for the targeted audience. Pain Points: Although the brand held a reputable existing brand name it lacked identity and exposure. The client felt that before presenting the products to market it was imperative to create a cohesive design to match the quality of the product. Deliverables: Brand Identity Guideline, Logo Suite, Product and Packaging Labels Primary Tools: Adobe Illustrator, Artboard Studio, Procreate, Color Theory, Typography