Client: Google Project Title: The Black Googler Network – Employee Resource Group Redesign Role: Brand Designer Credits: Co-Graphic Designer Joiya S. Project Overview/ Goals : Google’s Employee Resource Group, The Black Googler Network needed a brand lift. As an impactful resource to Google, it was a key business goal of the global team to create an information hierarchy to increase participation and user engagement while showcasing the group's impact toward world change. A bit of the work had been outdated and it was time for something new. In discovery, we knew that it was important to use pieces of the existing brand to ensure familiarity but urge an easily identifiable enhancement. It was essential to symbolize messaging that conveys connection, togetherness, growth, and vibrancy. With the nuances and changes we developed a useful brand guideline showcasing the new scope of the brand, and an organized user overview. Pain Points: Lacks of participation, outdated assets and identity. Deliverables: Brand Strategy and Identity, Pattern, Iconography, Medium-Fidelity Internal Web Page Templates Primary Tools & Skills Used: Adobe Creative Suite (Photoshop, Indesign, Illustrator, Lightroom), Procreate, Figma, Layout Design **Please note that due to confidentiality some parts are not shown.